MANIFESTO

“Remarkable things can happen when empathy for others plays a key role in problem-solving. In today’s global marketplace, companies are being asked to design for increasingly diverse users, cultures, and environments. These design challenges can be so systemic and wickedly complex, the task of aligning all of a project’s stakeholders can seem impossible. BUT IT’S NOT

                                                                                                   IDEO, Empathy on the Edge

Who We Are

We are a human-centered, problem solving and dynamic company. We will work alongside our costumers in order to better understand their needs. By responding to real, but unexpressed and unmet needs, design empathy will inevitably bring financial rewards when accompanied by a tech-savvy, data driven team. We are not attached to buzzwords. We will use all tools available in order to achieve – or even surpass – our costumers goals.

Discover

Observe, analyze and understand the costumer in order to notice new informations and gather insights

Develop

A period of development where solutions or concepts are created, prototyped, tested and iterated

Define

Develop a clear brief that frames the fundamental challenge. Pick the right tools for the job

Deliver

The resulting project is approved and launched

A human centered, data driven team

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